What does
EXCLUSIVITY mean?
We seek to work with top promotionally minded, customer driven
businesses in local areas serving the contractor trade on an exclusive
basis. Only one business in a particular field/category is allowed
to participate in any market in our Contractor Pak direct mail program.
Does
exclusivity extend to the Contractor Pak online directory program?
No. Our online directory program is open to any company.
However, our Contractor Pak direct mail participants are provided with
the following online programs free of charge
- a sponsorship (featured) box
- a separate listing in your main
business category
- an additional listing for the specific
direct mail area you are participating in our Contractor Pak direct
mailer
How does my page not get "lost" in the pak?
We limit the number of Contractor Pak participants per area.
Although this places limitations on our earnings by having fewer pak
participants, we feel as though this is necessary in order that each
page is looked at.
Can we offer more than one product or
service on our page?
No. Think about it. If, for example, you were
participating as a payroll service and then you saw another participant
promoting a dumpster service adding payroll services to their page, how
would you feel? This is why we monitor the submitted camera ready
art very carefully. (Don't laugh. In that last example, we
did have a rubbish removal service who added a payroll service to their
page. We caught it.)
What is the minimum number of times we
can try out your Contractor Pak?
We require an annual participation (or 4 insertion minimum).
This promotes stability within our Contractor Pak to your area
contractors.
Can we change our page for each
insertion?
Yes.
We would like to have our page printed
elsewhere and then inserted into your Contractor Pak. Can this be
done?
Absolutely. We do require 5 unprinted pages of
the paper stock that you will be using to test it out on our mail
processing equipment for approval. (We reserve the right to
increase your rate if the submitted paper stock weighs more than our 20# paper
stock.)
Is there a reduction in rate for our
submitting our own printed pieces? No. Since we usually have
to slow down our collating process to accommodate pieces printed
elsewhere, we are unable to offer a price reduction.
Why are the mailings split?
We split the mail lists to make it affordable for all sizes of
businesses to participate. For example, let's take an area like
North of Boston with a mailing list of 2,056 contractors. Were we
to mail to the entire list at once, the internet rate would be around $430 per
quarter or $1,720 per year. This would be out of the reach of some small businesses. However by splitting the list by
2,
the rate drops to $214 per quarter, mailing to 1,028 contractors each time.
What about when you expand your
Contractor Pak into other areas? Would we get to know about it?
Yes. All pak participants are notified FIRST whenever we are
about to open our paks in other areas. We have found that working with
current pak participants, growing their businesses, is mutually
beneficial.
Once accepted into your Contractor Pak
program, can we lose our participation?
Your future participation in our Contractor Pak program will be in
jeopardy if you fail to resolve a contractor's
complaint or if there is a credit issue.
Let us deal with the unresolved complaint issue. If we are contacted by
any contractor with a specific complaint against any of our participant
advertisers, we will contact that advertiser participant in an effort to
resolve the issue. If we cannot, this could jeopardize future
participation by that advertiser.
Now, let's talk about credit issues. If paid by company check we
require prepayment upfront: no issue. However, if payment is made
by credit card, there were instances when charges were declined.
Should your credit card charges be declined and you do not correct this
matter upon being notified, your participation will be forfeited.
How does your online ContractorPak.com
program work?
Contractors are encouraged to visit
ContractorPak.com frequently. Here they will be able to take
advantage of special, online coupon offers as well as be linked to
vendor websites having products or services they are seeking.
(Future plans will allow vendors to provide audio and visual
presentations of their product or service.) We also offer LIMITED
banner opportunities to 3 local companies who will have their banner
visible to local contractors the entire time they are visiting their
local area's Contractor Pak page.)
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