What does EXCLUSIVITY mean?
We seek to work with top promotionally minded, customer driven
businesses in local areas serving the restaurant trade on an
exclusive basis. Only one business in a particular field/category is
allowed to participate in any market in our Restaurant Pak Direct Mail
program.Does
exclusivity extend to the RestaurantPak.com online directory program?
No. Our online directory program is open to any company.

What is included in our participating
in your Restaurant Pak Direct Mail program?
In addition to being included in our quarterly Restaurant Pak Direct
Mail on an EXCLUSIVE basis, you will receive the following online
programs free of charge
- a sponsorship (featured) box
- a separate listing in your main
business category
- an additional listing for the
specific direct mail area you are participating in our Restaurant
Pak Direct Mailer
What is your Restaurant Pak Email
programs?
We email to restaurants in your local, statewide or regional (such
as New England) areas on a monthly basis.
Please review our Restaurant Pak Email online
media kit.
How much does it cost to participate
in your Restaurant Pak Email program?
This is a FREE service if you are a Restaurant Pak Direct Mail
participant. If you do not participate in our Restuarant Pak
Direct Mail program, there is a fee to participate only in our
Restaurant Pak Email program. (N.B. Exclusivity is extended to our
Restaurant Pak Direct Mail participants and does not apply to our
Restaurant PakEmail program.)
How does my ad not get "lost" in the pak?
We limit the number of Restaurant Pak participants per area.
Although this places limitations on our earnings by having fewer pak
participants, we feel as though this is necessary in order that each
ad has the opportunity tobe looked at.
What is the minimum number of times we
can try out your Restaurant Pak?
We require an annual participation (or 4 insertion minimum).
This promotes stability within our Restaurant Pak to restaurant owners
and managers. This also protects your exclusivity for your
particular business catgegory.
Can we change our page for each
insertion?
Yes.
Why are the mailings split?
We split the maillists to make it affordable for all sizes of
businesses to participate. For example, let's take an area like
Greater Boston with a mailing list of 3,358 restaurants. Were we
to mail to the entire list at once, the rate would be around $700 per
quarter or $2,800 per year. This would be out of the reach of a
number of small businesses. However by splitting the list by 4,
the rate drops to $174 per quarter, mailing to 839 restaurants per time.
What about when you expand your
Restaurant Pak into other areas? Would we get to know about it?
Yes. All pak participants are notified FIRST whenever we are
about to open our paks in other areas. We have found that working with
current pak participants, growing their businesses, is mutually
beneficial.
Once accepted into your Restaurant Pak
program, can we lose our participation?
Your future participation in our Restaurant Pak program will be in
jeopardy if you fail to resolve a restaurant owner or manager's
complaint or if there is a credit issue.
Let us deal with the unresolved complaint issue. A restaurant
owner once purchased a POS system from a dealer dragging its feet to
install it. This went on for over several months. We were contacted
and then referred a POS dealer from another area to this restaurant
owner. Within a matter of days, he was up and running with his POS
system.
Now, let's talk about credit issues. If paid by company check we
require prepayment upfront: no issue. However, if payment is made
by credit card, there were instances when charges would be declined.
Should your credit card charges be declined and you do not correct this
matter upon being notified, your participation will be forfeited.
How does your online RestaurantPak.com
program work?
Restaurant owners and managers are encouraged to visit
RestaurantPak.com frequently. Here they will be able to take
advantage of special, online coupon offers as well as be linked to
vendor websites having products or services they are seeking.
If you have a YouTube business presentation, we will even link to that.
Any restaurant vendor is allowed topost a listing on RestauranPak.com
(provided they supply us with a reciprocal link.) However, all Restaurant Pak direct
mail participating companies are featured in our RestaurantPak.com
directory.
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